Challenge: Create a web series that gives an inside look into the life of professional BMX athlete Nigel Sylvester.
LTD+ produced a 7 part web series following the life of Nigel Sylvester for Wasserman Media Group's YouTube channel Network A. Get Sylvester provided a true insiders view not only into his daily life but also a introspective journey of the arch of his career from his humble beginnings to where he is now. We followed him to international cities like Barcelona, Spain and Santo Domingo, Dominican Republic to playing football in Times Square for a Nike event, getting tested at the Gatorade Sports Science Institute and a cross-country expedition on the Gumball 3000 Rally.
The show was featured on core BMX sites Transworld Ride BMX and ESPN BMX and un-chartered territory for BMXers like Hypebeast, Complex magazine and nahright.com. Overall it was a success and we're working on the next iteration now, stay tuned.