Challenge: Develop product collaborations between the Fool's Gold Record Label and like-minded brands.
LTD+ sought out brand partners for product collaborations that matched with the aesthetic of the Fool's Gold brand. We managed the partnerships from initial contact through product release to market and every step in between. Our two favorite releases were headphones with Denmark brand AIAIAI and the update of a 1980's style Member's Only jacket in premium leather which sold out.
Through these releases Fool's Gold has managed to create a successful merchandise business with their online and brick-n-mortar Brooklyn location.