WHY: For the laymen, he ran the Supreme store in the 90s and helped create the foundation of the brand. For us, because he found something he loved, went against the grain and made a career out of it.
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Hello world! Here's a quick bio. My name is Alex Corporan and I was born and raised in Washington Heights NYC. My life really began when I started skateboarding back in 1986. Things started to take off for me and I have never looked back. Skating has taken me from the ghetto down a wonderful path in life and I can’t imagine being able to experience so many great things without it.
NY was super rough back in the days. Skateboarding was not accepted and it was definitely not cool. My friends and I went against the grain and against what our families wanted for us and stayed true to what we loved. Skating and making friends eventually led me to manage a skate shop called Supreme when it was the only store on Lafayette, back then, the shop was surrounded by antique spots and a modeling agency next door.
After spending nearly 8 years running the Supreme store, I moved to the corporate side and headed up the East Coast Marketing for Etnies for several years. Now I am a consultant and freelance Marketing/Event Planner/Producer for several brands, including The Hundreds, Chrome Bags, X-large, Levi's, GoPro, and Airwalk. Skateboarding is still the center of my life and I continue to support the scene and the youth coming up. My life is all about having a good time, enjoying being alive and learning about other people as we pass through the world together.
HOW DID YOU FIGURE OUT WHAT YOU WANTED TO DO FOR YOUR CAREER?
It started in 1986. The minute I touched a skateboard I knew that this was the road I was going to take. It led me down so many avenues and still continues to open doors for me everywhere.
TELL US SOMETHING ABOUT YOURSELF THAT WOULD SURPRISE OUR READERS.
In junior high school, my teacher Mr. Ehrlich inspired me. He took some students from our class to Broadway shows and baseball games and opened my eyes to different things that were going on around me. It really made me see that there was a world out there beyond my neighborhood, Washington Heights.
WHAT WAS YOUR DEFINING MOMENT?
My defining moment was when I made it to California for the first time and got to skate all the spots I had seen in all the skate videos. I felt like a kid about to eat Ice cream for the first time. The feeling was amazing because I also got to skate with all the pros that I had always looked up to and became friends with them.
MY BIGGEST BREAK WAS…
My biggest break during my skate career was when I started working at Supreme in 1997. I started molding the brand from scratch with my co-workers at the time, Giovanni Estevez and Pooky. And, of course, the Supreme family Justin Pierce, Mike Hernandez, Ryan Hickey, Vanilla, Jones and Chris Keeffe, Peter Bici, Mone, Harold Hunter, Jamie Story, Shadi, Huf, Kennan Milton, Hamilton Harris, John Carter, Frank Natiello, NA, Joey Alverez, Steven Cales, Quim and Mike Cordona, Danny Supa… Holy Crap, I could be here for days listing the family. But I hope you get the gist of the original Supreme crew.
This is a time when the store was the hang out spot - a skate shop - before it was a mega-store like it is now (which is a great thing, progression is good.) I have so many great memories. I also own photos, film and memorabilia from the shop that I will release very soon so that people can get a feel of what Supreme was really about in the beginning.
WHAT INSPIRES YOU?
People inspire me. People are inspiring because we are all different in so many ways. It’s very interesting to see how other people see the world and [I like to] hear them out.
IF I WASN'T ME I WOULD BE…
I would probably be a video game engineer because I love video games. Playing video games was my main interest before I skated. I would play for hours trying to finish every game I had in hand. If not the video game industry I would or somehow work in the comic book industry. I collected comic books for most of my childhood and I’m still a huge fan.