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    Architects: Bobbito Garcia

    // Kool Bob Love \\

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    nyc  nike  hip hop  boricua  bobbito 

    Writer:
    "Hawaii" Mike //
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    NAME: Bobbito Garcia a.k.a. Kool Bob Love
    OCCUPATION: DJ, Writer, Ballplayer, TV personality, Announcer, Shoe designer, Filmmaker
    FOLLOW: @koolboblove, @doinitinthepark
    WHY: This man was one the first person I met in the music biz back in 1991 when he was at Def Jam. I'm honored to be his friend and respect his moves as an entrepreneur and personality.

    Born and raised in New York, both parents Boricua, and live in Harlem. I've changed careers as many times as I've crossed people up on the court, haha. Change is a tonic. I don't fear failure.

    HOW DID YOU FIGURE OUT WHAT YOU WANTED TO DO FOR YOUR CAREER?
    I played pro ball in Puerto Rico when I was 20 years old. Got paid to do what I love to do and would be doing anyway! The music and sneaker career came later. Everything clicked from there.

    MY BIGGEST BREAK WAS…
    Starting in the music industry by being a messenger at Def Jam Records in 1989 would be the primary. Met DJ Stretch Armstrong in 1990 (he actually interned for me at one point) and we started our WKCR 89.9FM radio show three months later. That got me known around the world. Russell Simmons taught me a lot about following your passions as an entrepreneur. I left working at his label in '93, and have been self-employed since.

    TELL OUR READERS WHAT YOU'RE MOST KNOWN FOR
    Peep the youtube clip (above) to see what I've done in my life! Also think/hope that the documentary DOIN' IT IN THE PARK: PICK-UP BASKETBALL, NYC which I co-directed with Kevin Couliau will wind up being my biggest contribution to my cultural legacy.

    WHAT IS ONE OF YOUR FAVORITE MOMENTS, ACCOMPLISHMENTS OR AWARDS SO FAR IN YOUR CAREER?
    Too many! In 1998, Source Magazine voted me and Stretch's radio show 89 Tec9 the Best of All-Time. Recently, we won the AUDIENCE AWARD FOR BEST FEATURE FILM at the 2012 URBANWORLD FILM FESTIVAL in NYC. That was big! Neither of us had made a film before. Peep www.doinitinthepark.com to see our trailer and "Making of" videos to get an idea of what's going on with our film.

    WHAT INSPIRES YOU?
    The rhythm of the universe.

    TELL US SOMETHING ABOUT YOURSELF THAT WOULD SURPRISE OUR READERS.
    After my book WHERE'D YOU GET THOSE? NEW YORK CITY'S SNEAKER CULTURE: 1960-1987 came out and then I hosted my series It's The Shoes on ESPN everyone thought I had a thousand sneakers in closet! Truth is I don't collect at all. I regularly donate shoes to Hoops 4 Hope, Soles 4 Souls, Samaritan's Feet and local non-profits in my neighborhood. People get disappointed when they come to crib asking to see my closet, haha! There's not much there. Hoops 4 Hope dedicated a basketball court to my name in Zimbabwe. I visited in 2010 and did some b-ball clinics. Bananas experience! Saw kids still wearing sneakers I had donated five, six years prior.

    IF I WASN'T ME I WOULD BE…
    No one else. I'm totally content with who I am and would change nothing.

    Snap Shots

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