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    Architects: EBRO

    // Hot 97 Top Shotta \\

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    hot 97  hip hop 

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    EBRO
    Program Director, Hot 97
    WHY: He's one of the realest cats you'll meet and has mastered his craft to the point where calls the shots and does him 100 while running one of the top rated radio stations in the country.
    FOLLOW: @OLDMANEBRO

    I started in radio 1990 when I was 15 or 16, just a neighborhood kid who got an internship and loved hip-hop. I also worked in the mall as a stock boy, so all the radio DJ’s came to get gear from me before it went on sale to the public. When I was 17 or 18, can’t remember, I convinced the Program Director at KSFM 102.5 in Sacramento, CA to give me a HIP-HOP show. Very few people remember when the HOT 97’s and POWER 106’s of the world didn’t play rap music all day. Matter of fact record labels used to make “non-rap” versions of songs, so radio stations around the country would play them.

    Older cats in Northern Cali had got put on KMEL (shout out to Sway & Tech), so I used to drive down to check their show and get interviews with artists that didn’t have time to make it to Sac. From there I got an opportunity to start a new station, this lady got issued a station from the FCC and she wanted to play Hip-Hop and made me the PD. From here I met all the major radio players which later led to me getting put on at HOT 97 under Tracy Cloherty.

    Radio is what I have done all my life and more specifically Hip-Hop. Concerts, clubs and all that for the last 22 years, I am honored and humbled that I was able to give a voice to the young men and women of our communities that had words and sounds to share with the world.

    When/what made your figure out what you wanted to do for your career?
    Love Hip Hop and Love seeing people have a good time.

    What inspires you?
    People and living life.

    Tell us something about yourself that would surprise our readers.
    I love cycling, exercising and snowboarding.

    What was your defining moment?
    Not sure my life has worked that way. Consistency and reliability over many years is how I hope to be remembered.

    My biggest break was…
    Starting a station in Sacramento California in 1997.

    If I wasn't me, I would be…
    Me, you just wouldn’t care to ask me questions.

    Snap Shots

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