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    Architects: Riggs Morales

    // From The Heights \\

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    shady records  the source  eminem 

    "Hawaii" Mike //

    WHY: He's worked his way from Washington Heights to a VP position at a record label owned by of one of the biggest stars in music.

    My name is Rigo “Riggs” Morales, Vice President of Artist and Repertoire at Eminem’s Shady Records and Artist Representative at Goliath Artists, Inc. I began my career in music as an intern for The Source Magazine. From 1995-2001, I wrote and edited columns such as Hip-Hop Quotable, Fat Mix-Tape, Singles Watch, the 5-Mic Rating System as well as the Unsigned Hype page, where I discovered and showcased young and unsigned acts such as David Banner, Kardinal Official, Juelz Santana and Eminem. After six years at The Source, I gave up full-time writing duties to pursue the executive side of the music business.

    When/what made your figure out what you wanted to do for your career?
    When I read an article on Puff Daddy and found out people get paid to find talent. What made me go that route was my passion for being into "new things", which developed into a second nature ability to see something with potential before it got popular.

    What inspires you?
    Progress. The idea of breaking ground on something I take on is very addictive.

    Tell us something about yourself that would surprise our readers.
    I have an unused amount of information on rock guitarists. I went through a period where as a teenager I studied the best ax-men in music. I can debate on why Zach Wylde is arguably better than Randy Rhodes, how the Ibanez guitar is to Steve Vai what the SP1200 is to Pete Rock and how Prince is quietly one of the three greatest guitars players of his generation, next to Eddie Van Halen and Slash.

    What was your defining moment?
    The day I decided to give back my 15 years of experience back to the community by speaking at schools whenever asked.

    My biggest break was…
    Meeting Bonz Malone. It set the stage for the next 15 years of my life in the music business.

    If I wasn't me I would be…
    Not happy. I am who I am because that's how it was meant to be.

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