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    PNB Nation Pt. 2

    // Post No BIlls \\

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    pnb nation  nyc  new york city  fashion 

    Writer:
    "Hawaii" Mike //
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    PNB HAD MANY VARIATIONS AS AN ACRONYM, WHAT WAS THE ORIGINAL MEANING BEHIND THE NAME?
    WEST: As with many things we did – we pulled from our culture. The whole concept of an acronym was taken from the crew names of Graffiti. This was common language for us. Various meanings were also common with crews (i.e. R.T.W. Rolling Thunder Writers, Rock The World, etc.) acronyms were normal ways for us to refer to a style collective so it was a very fitting. We saw ourselves that way, as opposed to a typical company.

    BLUSTER: The original acronym was Post No Bills. Later it transformed to many applicable terms depending on the timeline of the brand growth. Puerto Ricans and Blacks, Plush New Benzes, Personal Never Business, etc.

    BRUE: Post No Bills because it was prevalent all over the city at construction sites. It meant do not put up advertisements. We took that to mean, "Do not put up a false image of who you are.”

    ZULU: I remember one of the first business decisions we had to make was to change the "Post No Bills" name. Another company, that potentially could make clothing, owned the rights. BLUSTER was the one who came up with PNB Nation, culturally, making it an acronym just felt right, and by adding the Nation made it large scale, massive.

    WHO ARE SOME OF THE PEOPLE THAT WORKED WITH OR AT PNB THAT OUR READERS MAY KNOW?
    BRUE: Over the years, we had the pleasure of and were lucky to work with some of the most prolific, hungry and talented people in the industry who contributed a tremendous amount of growth to PNB but more importantly Hip-Hop Culture.
    People such as:

    Jonathan Mannion
    KAWS
    Jeff Staple
    • Daniel Hasting
    Mai Lucas
    DJ Camillo
    • Emil Wilbekin
    • Lloyd Boston
    June Ambrose
    Eddie Cruz

    WHO ARE SOME OF THE PEOPLE THAT WORKED WITH OR AT PNB THAT OUR READERS MAY KNOW?
    BRUE: Long list. The Notorious B.I.G., NAS, De La Soul, Mos Def, Talib Kweli, Jungle Brothers, Common, Spike Lee, Q-Tip, Tribe Called Quest, Black Moon, Gang Starr, BIG L, Diplomats, Dallas Austin, Pete Rock, Michael Rappaport, Beatminerz, Artifacts, Stretch and Bobbito, DJ Clark Kent, Drew Barrymore, The Awesome 2, KRS-One and too many others to list.

    WHAT WAS THE BRANDS RELATIONSHIP WITH HAROLD HUNTER?
    BRUE: Harold was family. The LES was the foundation for PNB and as Harold helped define Skate Culture in the LES we always saw him as an extension of what we were doing. Super talented and charismatic. With that, it only made sense that we got him involved with our ad campaigns. It was incredible to work and build with him in general.

    FAVORITE PNB CAMPAIGNS?
    BRUE: Our Save Hip-Hop Campaign. Great content and a great launch party.

    WEST: It wasn’t so much a campaign, but we did a series of products with Dates - 1957, 1971, 1935, etc. We chose historical events that happened in those years that were relevant to our generation in the 90’s. It was really about the cyclical nature of history and was powerful.

    ZULU: My favorite was a Spring ad campaign that Jonathan Mannion shot of Harold Hunter at a public pool among other locations. I'm not sure but I think it was shot in the LES, Chinatown and Spanish Harlem. The locations were spot on, Jonathan was brilliant, Harold was at the top of his game and the clothes looked great.

    SUNG: One of my favorites has to be the recipe series where we printed graphics that related back to our own personal heritage on t-shirts with our recipe card as a hangtag. This was another great example of who we were as a collective and as individuals. We were able to bring forth something unique to each one of us yet we can all experience as a collective... we were very much on a mission to communicate and celebrate the culture we grew up living and experiencing through as many platforms as possible.

    IF THERE WAS ANYTHING YOU COULD HAVE DONE DIFFERENT WHAT WOULD IT BE?
    BRUE: You can't live in the past. I love what we accomplished. It was against all odds.

    SUNG: No regrets, a great experience that still serves as foundation/inspiration.

    WHAT IS EVERYBODY UP TO THESE DAYS?
    BLUSTER: Outside of working on being the best dad I can be for my kids, I continue to design for the brand And Suns and building on TheGetFreeProject out of my studio in Washington Heights.

    BRUE: Living a great life with my wife and (3) boys as well as being the Global Product Director for Nike Basketball.

    SHARA: Raising my beautiful family, married to a legendary music producer and launched Bounce Media Inc., a boutique agency specializing in artist management and brand building.

    WEST: Living in LA with my family, painting and managing special projects for Supreme.

    ZULU: I have a loving wife, two amazing kids and a job that I truly enjoy, Design Director at Macy's for American Rag Young Men's.

    SUNG: Living in LA with my wonderful family, designing and handling creative direction for my brand CLAE.

    Snap Shots

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