Christina "X" Makoyawo // Follow
What do you get when you put five of the NBA's top basketball stars together for the holiday season? You get the BIG Color Campaign! The NBA previously debuted the BIG Color jerseys and now you're chance to see it in action. The BIG Color TV spot features five players competing on Christmas Day; the L.A. Lakers’ Dwight Howard, the Miami Heat’s Dwyane Wade, the New York Knicks’ Carmelo Anthony, the Oklahoma City Thunder’s Russell Westbrook, and the Brooklyn Nets’ Joe Johnson. Stirring up holiday spirit, the five players dribble in time as a musical ensemble, tapping out the rhythms of a classic holiday jingle.
The BIG Color ad will run on NBA.com, @NBA, and on broadcast partners ABC, ESPN, NBA TV, and TNT. The BIG Color jerseys are available at retail now on NBAStore.com and the NBA Store on Fifth Avenue.